Top 5 Social Apps Performance in Kenya Q3 2023

In Q3 2023, the performance of the top 5 social apps in Kenya on a unified platform showcased some interesting trends in weekly downloads, revenue, and active users. Below, we break down the specifics for each app based on data from Sensor Tower.

TikTok Lite - Save Data from TikTok Pte. Ltd. saw a varied performance in weekly downloads, peaking at around 172K in the week of September 18. The app's weekly revenue fluctuated, reaching a high of approximately $11.7K at the end of July but dropping to $7.5K by mid-September. Active users remained relatively stable, averaging around 3.8M throughout the quarter, with a slight dip observed in late September.

Facebook Lite by Meta Platforms, Inc. maintained a consistent user base with weekly active users hovering around 12M. Weekly downloads saw a significant increase in September, peaking at about 117K. Revenue showed modest growth, with the highest weekly revenue recorded at $825 in late September.

Instagram Lite also from Meta, experienced fluctuating weekly downloads, with a peak of approximately 78.6K in early August. Revenue saw notable spikes, reaching up to $2.2K in the same week. The app's active users remained steady, averaging around 3M throughout the quarter.

Threads from Instagram had an initial surge in downloads, with over 163K in the first week of July. However, downloads tapered off, settling around 7.6K by the end of September. The active user base mirrored this trend, starting strong at 164K in early July and stabilizing at around 106K by the end of the quarter.

Save Status - Video Downloader by Filtra Tech maintained a steady download rate, peaking at about 29.5K in mid-July. Active users exhibited a slight decline over the quarter, from 282K in late June to 258K by the end of September.

For more detailed insights and data, visit Sensor Tower.